Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Valasys

MAY 7, 2020

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. Some of them might actually come to your blog as well, giving you an opportunity to be seen by a larger and arguably more educated audience base who have never seen your work before.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I can see how curating would appeal to you, given your education. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Valasys

MARCH 5, 2020

While abiding by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness) will be as important for the bloggers as ever in 2020, to evolve your content strategy in 2020 you should also consider executing a content strategy with a perfect blend of long & short-form content.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

The ROI Guy

JANUARY 17, 2011

Providing the decision support early in the buying cycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. Powered by Blogger. My post, which ran at ww.savvyb2b.com argued that B2B marketing is dull and boring - it lacks personality.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

SnapApp

JANUARY 31, 2019

Let’s talk about your approach to lead generation in the B2B realm. B2B marketers often forget the entire buying cycle and how content can play a role in facilitating that transition from one phase to the next. And it’s that content that fuels entertainment, education and online interactions every single day.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

SnapApp

DECEMBER 4, 2017

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Only 55% of bloggers update old posts. Better educational resources, solid marketing plans, and dedicated content teams are making businesses more effective at content marketing. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Markempa

APRIL 30, 2019

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Three Lead Generation Stages You Need to Nurture Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Lead Agency

MARCH 27, 2018

Business-to-business marketing seek to educate their target audience. If you are looking to set up a business blog, but can’t figure out how to choose the best blogging platform, we recommend checking out WordPress.com, WordPress.org or Blogger. 4: Blogging platforms. 5: B2B Email marketing strategy. 6: Content personalization.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. And the crowd, in this case, is the mass of leads and customers who are craving content that informs and educates to ease the burdens of business concerns and challenges.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40