ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? With all the hoorah over the appeal of video?

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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With the final edited version of the podcast replay and the transcript, Jane can push the content to the blog writer to use in an upcoming blog entry. The embedded player code allows anyone reading the blog to also listen to the program. The blog is usually read by about 2,500 people a week; this should do well there.

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How to Make Social Sell: From Thought Leader to Thought Provoker

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He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. I learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. Are your blogs so bold they provoke action? This is How They're Doing It.

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Is It Really B2B, Or Something Different All Together?

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Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! Because it's true: Manufacturing firms don't watch YouTube. What is a business-to-business marketer to do with all that? Logistics companies aren't on Twitter. People are. But people do.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

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The interviews are available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Their comments will surprise and enlighten you. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force.

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

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You can follow Josiane via the following resources: Inside Sales Thought Leadership Blog: www.tele-smart.com/blog. YouTube: youtube.com/user/josianefeigon. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy. Twitter: @josianefeigon. Phone: (415) 543-6537.

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Best of PowerViews: Are You Tenacious About Sales Follow Up?

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Each interview is available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft.