WebMarketCentral

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High Points on the Social Media Landscape

WebMarketCentral

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs. 8 LinkedIn 14 11,246,726 +137.4%

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

With those tweets, you can sprinkle in a link to your latest blog entry or a special feature offered by the company. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. Only after you educate yourself on how to contribute to Wikipedia should you attempt to start your own page.

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Google and the Parable of the Turkey

WebMarketCentral

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Sure—but don't count on beating the search giant in court.

Google 20
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Web 2.0 and the Evolution of Marketing

WebMarketCentral

The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

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The 4 C's of Social Media

WebMarketCentral

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. The context in this case is the particular tool, website or other online venue where the content will be shared: in a blog, a social networking or bookmarking site, a media sharing site (e.g. Social Tagging.

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out. WebMarketCentral now includes a more complete guide with links to related web marketing strategies.