Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Tip: if individuals share content using the popular bit.ly

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 1, 2011

If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen. Then, when you join conversations as a marketer, you will understand social media etiquette better than you can learn it from any book, seminar or blog post.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

MARCH 25, 2011

Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology. Views expressed are my own. Theme: Enterprise by StudioPress. longtailseo b2bmarketing

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Digital B2B Marketing

OCTOBER 15, 2013

Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. LinkedIn Sponsored Updates. Influencer Networks.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100