DiscoverOrg

NOVEMBER 6, 2017

In our previous guest blog on “ Adventures in Account-Based Marketing ” ( original post from Terminus), I outlined the importance of taking a data-driven approach in your account-based marketing program and introduced a model I refer to as Fit + Intent + Engagement. Fit, intent, and engagement. Want to learn more?

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

OCTOBER 19, 2017

Intent data shows what people at companies are searching for and consuming on the internet (not just your website). For example, I prioritize companies that spend time on my product pages more than those that visit high-level blog posts, because it’s a better signal of who may be evaluating my product. Intent data. Engagement.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

FEBRUARY 27, 2019

These giants have a lot of valuable intel such as job title, job function, email addresses and more, allowing you to search quickly across options for the data you need. Endlessly searching the internet for phone numbers and emails is extremely time-consuming, not to mention a quick way to fill your database with bad data from the start.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

DECEMBER 26, 2018

Here are our most popular blogs of 2018. Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. In this blog, our sales development rep with the 60% response rate (!!) This popular blog was written by our SVP of Data & Research and SME Derek Smith.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

DiscoverOrg

APRIL 5, 2016

What this means for DiscoverOrg customers is a 37% increase in the number of unique technologies available to filter and search by, and a 110% increase in unique links between searchable technologies and companies. The corresponding interview with Mark Godley has been simultaneously posted on the HG Data Blog. ~~.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

MAY 8, 2018

Intent data includes: Web search history. You can’t just stumble across this kind of information with a Google search. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Content subject or topics. Time on page. Social media metrics. Why 5 minutes?

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

FEBRUARY 5, 2016

If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. Search functionality around keywords and technology stack are especially helpful. Once again, a keyword search using a sales intelligence platform is the preferred method here.

Tips 120

Tips Case Studies Case Study Keywords 120