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The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Even when a website redesign is done well, most redesigned sites see a minimum of a 7 to 10% drop in traffic. When done wrong, “redesigned” sites can see traffic plummet.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

I highly recommend watching all of Matt’s videos, but for your convenience, I’ve put together a list of 5 videos that provide superb search insights for B2B marketers: How do I guest blog without it looking like I paid for a link? 6 Underrated Content Marketing Assets for B2B SEO.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. But two great sources are blog directories and RSS syndication sites. But two great sources are blog directories and RSS syndication sites. Webbiquity B2B Marketing Blog).

RSS 100
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Do Social Signals Drive SEO?

Convince & Convert

You just hit hit publish on that great new blog post. Being the savvy content marketer you are, you now set out to to bring an audience to that post. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. What a great feeling!

SEO 167
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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). Location of the link opportunity – will the link be placed in the main body of text or some navigational location (like a blog sidebar or footer area).

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Is Google Hummingbird a Win For Marketers?

Adobe Experience Cloud Blog

Google says that Hummingbird won’t reduce traffic to your website. So What Does This Mean for Marketers? In late September, Google made all organic searches secure, meaning that keyword data for visitors to your website was no longer available, changing the SEO efforts of many companies. Search Engine Marketing'

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. C, on the other hand, is like flipping a light switch.

PPC 40