ClearVoice

JANUARY 9, 2024

Imagine you’ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. The keepers of the purse strings may only care about money, but that may not have been the specific goal of your blog strategy. This can include social media reach, mentions, and SERP rankings. Customer retention.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Scoop.it

NOVEMBER 17, 2022

The blog written by one of the more re-tweeted people in the digital marketing world is a top option. HubSpot’s Marketing Blog. There are times when they will release news about topics that aren’t related to marketing, like remote working , best books about productivity, and more. Excellent for media planning.

Newsletter 91

Newsletter Planning Work Management Marketing Management 91

Liveintent

AUGUST 3, 2022

In this blog post, we’ll walk through: The good, the bad, and the ugly of performance marketing Why it’s a lot like eating the marshmallows out of a Lucky Charms box What you can do to help your business succeed. If you want to keep your favorite channels on your media plan, please do — but add to it !

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

SocialPilot

APRIL 15, 2024

Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity. Dedicate few minutes daily for social media marketing. Points to remember Streamline your social media marketing activities.

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

Convince & Convert

SEPTEMBER 14, 2010

We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. Is it good enough to just say “here is our product, go buy it?&# And of course product improvement ideas are important. and hope for a.02 02 conversion rate – I don’t think so! through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

NuSpark Consulting

JULY 13, 2017

This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning. Programmatic display ads come into their own when a B2B user visits a company website and performs an action such as reading a blog post or article, or viewing a webinar.

Display 173

Display Advertisements Advertising Marketing AI 173

Digilant

OCTOBER 5, 2023

So, it should come as no surprise that seven of the ten most popular channels these users rely on for product discovery are digital. In this blog, we’ll outline exactly how to build a brand awareness campaign, what strategies are best to introduce your brand to consumers, and how to stay top of mind until they are ready to convert.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SmartBug Media

MAY 15, 2020

Blog, blog, blog. Blogging is a great way to share important content and keywords, as well as draw people to your website. In order for your blog to help with SEO, though, make sure it’s hosted on your website. Want to get the most traffic out of your blog? Promote your blog on social media.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

FunnelEnvy

SEPTEMBER 4, 2023

You may have the best product or service in the marketplace, but growth will be challenging if your target audience doesn’t know about you. This blog post will review three tried and true strategies to improve your demand generation. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Esteban Kolsky´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 28, 2010

Buy your own product. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? You know how much you learn about your customers sitting in your office? Call your own customer service department.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Navigate the Channel

JUNE 14, 2021

Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms. For obvious reasons, not every building material company’s social media plan needs to include a ton of different social media platforms. Have a Social Media Marketing Strategy.

Social Media 65

Social Media Ad Building Media FAQ 65

NuSpark Consulting

JUNE 1, 2018

Your company is more than the products and services you sell. They’ve learned a lot about your company and products, and they have likely looked into other options available. Identifying the mid-funnel process is different for every company and product. In other words, it’s the meat that pulls it all together.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Inbox Insight

NOVEMBER 1, 2021

Keep blog titles within the recommended 40-60 characters and blog content within 1,200-2,000 words. It’s clearly an area on the rise for B2B marketers and therefore the coming year is the ideal time to create ample amounts of content around social media planning, strategy and analytics. In Q2 of 2021, marketers spent 49.9%

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Depending on your role, you can see other ideas in different roles in this blog post. Share user feedback with the sales and product teams. Communicate content by products, by personas, by industries, and by sales stages. Media Planning. VP of Marketing or CMO.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Isn't social media about 2-way communication? That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Adobe Experience Cloud Blog

JANUARY 4, 2019

In this blog, I will show you seven important social media marketing tips that every small business should know before embarking on its social media journey. Bonus Tip: Be ruthless in getting rid of some of your accounts and prioritize your social media marketing capabilities. Don’t have time for blog writing?

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

JULY 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility (..)

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Nobody appreciates keyword spam on the social Web.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

NuSpark Consulting

MARCH 29, 2015

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. Here’s a link to the product sheet. Here’s a link to the product sheet. Advertising Lead Nurturing Media Planning Social Media'

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had a blogging editorial calendar in an online tool.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. What to consider when building a strong customer acquisition strategy.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Convince & Convert

MARCH 25, 2010

A new product launch. A write up on a blog. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Porch Group Media

NOVEMBER 1, 2022

This concept of media planning and the most cost-effective way to reach Maggie flips into knowing how to reach all Maggie the Millennial personas in the US today. That’s where you start to see a difference in media planning. So what’s the most cost-effective mix of impressions across all channels?

First-Mover Advantage 52

First-Mover Advantage Privacy Network Marketing Verticals 52