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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. all blog posts) Yes(?) appeared first on B2B Marketing Blog | Webbiquity.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. The post AI Website Building | Using AI to Streamline Website Building Process appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. blog or newsletter subscription).

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These Days in Privacy – How new developments in privacy may affect online marketing

Adobe Experience Cloud Blog

by Josh Aberant These are exciting times in privacy. The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. At the start of December the FTC came out with their privacy review report and recommendations.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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Everything Marketers Need to Know About the New Apple iOS 17

Litmus

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. The horror! The sky is not falling!

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. The post 5 Steps for Marketers to Prepare for the Coming Cookie Disruption appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. For years, marketers have been using cookies for efficiency and productivity.