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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. If all you need is a simple UGA replacement, this tool will be overkill.

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How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

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Our Partnership with DataGrail Offers New Data Privacy Protection for Revenue Teams

Outreach

Zendesk, Drift, Marketo, Outreach). Benefits of the Outreach and DataGrail Partnership. Thanks to this partnership, Outreach users will now have unified email preference management across all your systems of communication (e.g.,

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. The post AI Website Building | Using AI to Streamline Website Building Process appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. The rest is garnish.”

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Video heat maps and viewing trends.