Marketing Insider Group
FEBRUARY 22, 2023
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.
Act-On
SEPTEMBER 24, 2023
With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. A B2B marketer is struggling to do more with less.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NuSpark Consulting
JUNE 1, 2018
From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.
ClearVoice
MARCH 29, 2021
What is bottom-of-funnel (BoFu) marketing? Bottom-of-funnel marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Funnels have become ubiquitous in a marketer’s day-to-day life. Funnels have become ubiquitous in a marketer’s day-to-day life.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Get more leads.
Top Rank Marketing
MAY 28, 2024
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes to driving business results.
Televerde
MAY 13, 2024
Today’s B2B buyers have more information and options than ever before. A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors.
Expert insights. Personalized for you.
252 
Let's personalize your content