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Animalz blog
MARCH 21, 2024
A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.
Marketing Craftmanship
JULY 1, 2013
Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.
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Writing on the Web
AUGUST 29, 2012
Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ?
Parse.ly
NOVEMBER 5, 2021
A few years ago, I was working with a very large technology company that had one blog where they created six posts a day. I identified their problem when I found out that they were targeting 18 different audiences with that one blog. In this case, this company needed to create 10 or 12 specialized blogs, instead of just one.
Buzz Marketing for Technology
OCTOBER 4, 2008
The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! ) END RANT ).
Convince & Convert
MARCH 4, 2016
While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers.
Industrial Marketing Today
APRIL 26, 2010
Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
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