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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP).

Analytics 114
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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). One of our top blog posts on ClearVoice had the following performance over its first four years. Here’s an example from ClearVoice’s marketing.

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Unlocking the Power of Lead Generation Channels

Valasys

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. And trust me, the potential is enormous!

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Lead generation modality map for complex sales

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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4 ways marketing is different from sales

MKT1

Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. In addition to engine building, marketing thinks holistically about the company’s overall story (aka fuel ).

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What the History of Copywriting Teaches Us About Content Marketing Today

Content Standard

In fact, many marketing campaigns incorporate both tools in support of each other, even as the marketers supporting the effort go home to write blogs about the manipulative and costly nature of ads or the slow response time of content. Ad copy is just intrusive and manipulative, while content is supposedly informative and holistic.