Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I also expect to find an About Us tab either at the top of the page or along the sidebar at the left or right hand side.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Vidyard

DECEMBER 5, 2017

As a marketer, it’s been a continued frustration to not be able to measure the ROI of the video content we create. Transcription data follows Vidyard-hosted videos wherever they go, so wherever they end up, whether that be on a landing page, as the hero of a video email campaign, or across social media, they come with transcription.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Lead Liaison

MARCH 7, 2018

That’s landing page optimization. There’s a lot of different avenues for folks to get to a landing page or parts of your site these days that becomes really important that you got your data organized correctly. In Lead Liaison’s visitor tracking page, we just make sure that we have the right audience here on.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Vidyard

DECEMBER 5, 2017

As a marketer, it’s been a continued frustration to not be able to measure the ROI of the video content we create. Transcription data follows Vidyard-hosted videos wherever they go, so wherever they end up, whether that be on a landing page, as the hero of a video email campaign, or across social media, they come with transcription.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

As a marketer, it’s been a continued frustration to not be able to measure the ROI of the video content we create. Transcription data follows Vidyard-hosted videos wherever they go, so wherever they end up, whether that be on a landing page, as the hero of a video email campaign, or across social media, they come with transcription.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. .

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

MLT Creative

MAY 26, 2010

As I look back on my first blog series, I must say: I picked quite the subject to tackle. It can be easily integrated with all CRM and SFA systems, including Salesforce.com. With just one click, you can post to Facebook, Twitter, Bebo, MySpace or LinkedIn. I hope this series has been as helpful to you as it has to me.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. 8217; On Linkedin. Most are blog posts, but I’ve also included some eBooks. Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28