Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. Although, as mentioned, most of your tests won’t be winners.
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