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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Enter your blog’s URL and your email address, and press go. The more feedback, the better.

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The Top 12 SEO Tools of 2018

Hubspot

HubSpot's Website Grader. HubSpot's Website Grader. Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts. and a Google bot!

SEO 101
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13 Gmail Plugins That Make Client Communication Easier

Hubspot

4) HubSpot Sales. HubSpot Sales is a free email tracking tool that allows you to see when a client or prospect has opened an email -- basically, you'll be able to tell if your email got lost in the client's inbox or if she's actually ignoring it. The app works with both Gmail and Outlook. Price: Free. month, quarterly basis for $19.98/month,

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

They called their blog “Wal-Marting Across America”, and in each entry, they interviewed Wal-Mart employees about how much they loved their jobs and raved about their friendly interactions with them. In a nutshell, the blog was fake. Image Credit : Wikipedia. Whole Foods Market.

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Should Writers Fear the Rise of Video?

Hubspot

High profile advocates of writing rushed to the medium's defense soon after, but it didn't curb the worry: HubSpot's recent State of Inbound 2017 report indicated that many marketers who earn a living from writing and editing are afraid their careers will "diminish more and more with [the rise of] video.".

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6 Essential Social Media Lessons From Top Executives

Hubspot

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Below is an example of one of many of his tweets that contains a link back to one of his blog posts. Brian Halligan, CEO and Co-Founder of HubSpot. Why do you need a mentor? Like, big time.

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Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

Company Blogs and Publications Have Significantly Different Profiles. Our first test compared search performance by domain type -- company blogs vs. publications (such as news or media sites). On average, publications tend to rank higher than company blogs, with an average search ranking of approximately 5.8