Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. At Marketo we call this a drip campaign. Email Marketing Best Practices from MarketingProfs Virtual Event was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Ambal's Amusings

SEPTEMBER 17, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. Let’s say we’re doing this interview, and it’s going to be published on a blog. Let me give you an example.

Social Media 130

Social Media Sales Management Top of Funnel Media 130

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Paid media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Adobe Marketo Engage.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Adobe Marketo Engage.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Adobe Marketo Engage.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52