Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. com ) of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs _ us @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

OCTOBER 5, 2011

Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? It’s a prime source for my Newspaper Death Watch blog. And then I thought about what that says about the state of direct marketing today. Have we sunk so low that we need to trick people into reading our messages?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. IBM’s internal think tank, the Institute on Business Value, discovered that collective intelligence delivers three major benefits: Discover new ideas. Leverage skills and distribute workload. Alistair Rennie at Lotusphere 2012. “Ultimately, Social Business is a competitive differentiator.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. These are two simple examples, but they both require confident forecasting based upon accurate historical data. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50