Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

MAY 13, 2011

  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Yes, Facebook usage nearly doubled compared to last year but it still does not have anywhere near the usage levels that traditional channels have when it comes to B2B purchasing. . 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

JUNE 1, 2011

  While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

JULY 24, 2011

  As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    Basically it is the first thing we do. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100