Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit! What sets GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DivvyHQ

AUGUST 7, 2018

– Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform. Next, it’s time to start building and integrating your capture mechanisms (typically web-based forms) within your owned properties. Step 3: Implement Your New Setup.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

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Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. They started by answering the need for a better, more efficient way to capture leads. About Lead Liaison. ™, in October of 2017.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

ClearVoice

OCTOBER 28, 2019

I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. What are the non-traditional options for content-gated lead generation? A new visitor comes to your site, and so you really want to capture their email address in order to market to them.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Marketing Insider Group

JUNE 19, 2012

And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers?

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Vidyard

FEBRUARY 16, 2017

For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Then ask: where are these leads sent to?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

TrustRadius Marketing

DECEMBER 4, 2019

Multi-channel interactions with leads are all created and tracked within one platform, allowing for greater personalization and intelligent campaigns. Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS. Act-On Software.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120