Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. There’s nothing new about demand generation systems making prospect behavior available to sales people.

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Eloqua Paper Profiling Marketing Automation Services 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. 2: Adobe Marketing Cloud (a.k.a.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. It’s Valentine’s week, so let’s talk relationships.

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Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Learn more about their video marketing journey in their recent post on the OMC blog. For a growing number of modern marketers, the road to revenue is paved with video marketing.

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Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Marketing Insider Group

MAY 27, 2023

Healey Cypher Image Source: MarketingOverCoffee Did you know that being a better person can lead to happiness, luck, and overall success? Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Looking for more fresh marketing insights? Marketing Insider Group can help.

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Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Follow Eric.

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B2B Marketing B2B Thought Leadership Eloqua B2B 100

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

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Eloqua Resource Management Marketing Automation Services Work Management 120

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. The post The 10 Best Webinar and Webcasting Tools appeared first on B2B Marketing Blog | Webbiquity.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

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Eloqua Marketing Automation Services Marketing Management Software 50

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Until The Blog Tree. And I think the attention is well deserved. It blooms naturally.”.

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Eloqua Blogger B2B Sales Paid Search Agency 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Webbiquity

SEPTEMBER 29, 2020

2) Business and lead generation. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. The Company. Year founded: January 2020. Funding rounds: Bootstrapped / Self-Funded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Leadspace

MARCH 22, 2023

Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) When a lead comes in, it’s useful to have a scoring model that assesses which persona that person best matches.

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Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Until The Blog Tree. And I think the attention is well deserved. It blooms naturally.”.

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Eloqua Blogger PR Forrester 120

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

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Lead Management Marketing Management Co-Registration Leads 100

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. First, it lets you do lead capture using high value video content. The general reaction was “Whoa!

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Eloqua Video Marketing Lead Capture Paid Search Agency 50

ClickZ

JANUARY 22, 2020

Uses keywords to optimize blog posts and the landing pages. Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Provides lead generation. Oracle Eloqua. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Ledger Bennett

MARCH 25, 2020

Chat Bots – deliver tailored recommendations to visitors on your website, closing the lead conversion gap. Other blogs that may interest you. Other blogs that may interest you. The post Will a temporary block for contact selling lead to a permanent shift in digital first selling? appeared first on LEDGER BENNETT.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

APRIL 1, 2020

Chat Bots – deliver tailored recommendations to visitors on your website, closing the lead conversion gap. Other blogs that may interest you. Other blogs that may interest you. The post Will a temporary block for contact selling lead to a permanent shift in digital first selling?

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Why Generating Sales-Ready Leads Is a Challenge. 8 Tips for Generating Qualified Leads.

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Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

SnapApp

APRIL 19, 2013

If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. How interactive content, content marketing, and automation work together to drive leads. This is what you'll learn: The basics of interactive content, why it works, use cases, and metrics.

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Eloqua Webinar Metrics Conversion Content 48

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

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Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

NuSpark Consulting

JUNE 13, 2014

For that, you need qualified business leads that come from a robust lead generation program. There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. Public Relations: How to do it right.

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Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! In my personal experience, lead gen forms work best with sponsored content when promoting assets, such as a downloadable eBook or guide. The benefit to the member? The benefit to the marketer?

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Lead Generation Linkedin Demand Generation Agencies Generation 53

PathFactory

AUGUST 11, 2021

They also represent 51% of lead buyers and financial approvers — more than any other generational cohort. No one has higher standards than millennials, who are playing a bigger role in buying committees as their careers progress. According to TrustRadius , 60% of all B2B tech buyers are millennials.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

markempa

MAY 27, 2008

I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua , MarketingExperiments and ON24. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

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Lead Nurturing Marketing Automation Eloqua Automation 120

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. The post The 22 Best Virtual Event Platforms appeared first on B2B Marketing Blog | Webbiquity.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. This is where an engagement model comes into play.

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Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62