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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research. Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest.

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Tips to Overhaul Your B2B Lead Generation and Nurturing

BOP Design

For example, you may find that the more blogs you write and post to your B2B website, the more organic search leads you are getting on your website. Is a particular blog topic drawing in quality traffic? Or, you can try to be less sales-focused and more educational – offering blogs and guides instead of demos or calls.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data can identify the competitors that prospects also consider, so you can utilize competitive take-out messaging to highlight your brand’s key differentiators—such as more robust features, accessible price points, and user experience.

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Best eCommerce Site Search Practices To Improve User Experience

Huptech Web

In this blog post, we’ll explore the importance of site search and some eCommerce site search best practices to ensure your site search is optimized for your customers. By leveraging search algorithms, eCommerce product search can return results based on attributes such as product name, description, category, brand, price, and more.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot

Various Blogs. If your prospect maintains a blog, be sure to read at least the last few posts and comment on them during your call. Referencing the company's content demonstrates interest and shows you've done your homework. Or maybe multiple reviewers praise its reasonable prices.

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5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. For example, suppose a prospect shows strong buying intent and is likely in-market. But fear not, my fellow marketers!

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics.