article thumbnail

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

article thumbnail

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites. ReturnPath releases email deliverability report. Google Removes Page Rank from the Webmaster Tools.

article thumbnail

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

It is relegated to the bottom of the totem pole of deliverables. As a result, your dream web redesign project comes to a screeching halt. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content?

article thumbnail

Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Three to four of them need updates to make them work in a Web 2.0 while the tag line text says: “The Leader in Web 2.0 The Leader in Web 2.0 All logos are shown at 1.5 inches wide. Bulldog Solutions ’ logo is so memorable that it wins in my book. Also there’s the need for a distinguishing mark.

article thumbnail

64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. blog post).

article thumbnail

Best Web3 Marketing Agency: Top 10 Choices for 2022

Single Grain

Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 1989-2005) is a read-only web where people can read information written on websites. 1999-2012) is a read-write web where people can read and write content on websites and applications. Web3 blog management. Web3 PR services.