How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
It is relegated to the bottom of the totem pole of deliverables. As a result, your dream web redesign project comes to a screeching halt. I mean dig deeper than just the demographics like company size, job title, SIC code etc. Don’t be persona non grata – take the time to really understand the persona of the target audience.
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