The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

It is relegated to the bottom of the totem pole of deliverables. As a result, your dream web redesign project comes to a screeching halt. The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter. There are many reasons for content becoming an afterthought.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Directive Agency

JULY 26, 2016

Communication & Deliverables. Do they provide deliverables, answer emails within 24 hours, have an assigned dedicated account manager, do they use project management like asana or basecamp, do they have a timeline and deliverables for transparency? Do they produce GREAT blog content? Do they have a plan?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76