WebMarketCentral

SEPTEMBER 5, 2006

Chris shares his knowledge and thoughts on email-related topics such as database marketing, list building, and *spam*. Buzz Marketing for Technology : buzz marketing guru Paul Dunay shares his innovative ideas for technology marketing. Small Business Blogging : Andy Wibbels, author of Blogwild!:

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The Fundamentals of Business to Business Sales and Marketing by John M.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. Tom: So, it tracks multilevel attribution.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

SalesIntel

FEBRUARY 28, 2024

The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. There is a limit to how many mid-market buyers are available to you. Predictive Analytics: The platform offers predictive analytics tools to help businesses identify high-value leads and make data-driven decisions.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

DiscoverOrg

NOVEMBER 29, 2016

Safety with Tools: Phone, Email, CRM, Data. The next step for our hierarchy of needs for building a high-performing SDR team is to provide them with the tools to get their job done. If you’d like to get into the weeds on how we execute any of these, don’t hesitate to reach out: Tool or Process.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Lead Liaison

APRIL 15, 2016

Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation. Video analytics, such as who played the video, who engaged, and who converted, get saved into the marketing automation database. About Lead Liaison.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. Business social network LinkedIn. POPULAR TAGS. mobile web.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Navigate the Channel

AUGUST 21, 2023

Recycling or repurposing your marketing content for greater return on investment (ROI) is right out of the brand extension ideation playbook. Maybe you’ll need to invest additional resources in its introduction and distribution, but not as many as starting from zero to build a new brand or new marketing content.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database. All rights reserved. b2bmarketing

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40