Blog Cross-Selling Forrester Touchpoints 
ClickDimensions
APRIL 15, 2021
This finding from Forrester is particularly important to organizations since the onset of the pandemic. Cross-selling and upselling campaigns are a great way to achieve this stickiness. Here are some tips for seizing that opportunity with effective cross-sell and upsell campaigns: 1. Be relevant. Consider timing.
Vision Edge Marketing
JUNE 6, 2023
Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Building cross-functional teams is a good way for CGOs to facilitate collaboration.
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Vision Edge Marketing
OCTOBER 10, 2023
Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Internal collaboration : Process mapping allows businesses to identify dependencies and touchpoints between different processes and departments. Here are three data points on why process management matters.
Porch Group Media
SEPTEMBER 29, 2020
Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience. Forrester). Your customers interact with you across multiple touchpoints, across channels, and at the time of their choosing.
Porch Group Media
JANUARY 14, 2023
Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. Marketers often overlook this opportunity as an additional touchpoint to increase engagement with your brand. Amazon, among other retailers, does a great job of adding product cross-sell recommendations.
Martech Advisor
DECEMBER 16, 2019
Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Businesses can deploy IVAs across multiple touchpoints to improve customer service. Such CX will not only retain your existing customers, but they’ll also be more receptive to your upselling and cross-selling offers.
Conversica
NOVEMBER 25, 2022
Given an organization’s shifting internal panel of stakeholders and the complexity of large-scale B2B deals, Account Based Selling (ABS) has emerged as a profitable sales strategy. What Is Account Based Selling? So, what exactly is Account Based Selling ? The Evolution of Account Based Selling.
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