Hubspot

DECEMBER 22, 2020

The paid result takes you to a product page, while the organic result is a blog post — both super specific to the search term. It's unrealistic to expect every keyword, blog post, landing page, and paid search ad to convert visitors into leads. Solution: Best, reviews, integrations, comparison, top.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

APRIL 21, 2023

In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies. This evaluation is based on a comparison with other advertisers whose ads showed for the exact same keyword over the last 90 days. But does this score still matter?

Lead Ranking 52

Lead Ranking Lead Scoring Ads Cost Per Click 52

Content Marketing Institute

JANUARY 23, 2019

A standard ‘featured’ blog post image most people use for top-of-funnel content ads. Well, I can tell you which didn’t: the featured blog post image everyone relies on. Look at the cost comparison between mobile plus Messenger home costs vs. desktop feed plus right column costs for a content campaign we ran in August 2018.

Paid Content 100

Paid Content Top of Funnel Cost Per Click Promotion 100

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. Content Explorer – Find top-performing content in your industry. How to Use This Tool Register for the site and log in to the tool.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Optinmonster

NOVEMBER 13, 2019

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. You can use this information to come up with ideas for new topics to cover on your blog. Related topics you might want to cover on your blog. How to Use SEMrush.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

OCTOBER 27, 2020

Even if they aren’t direct competition for immediate customers (a dentist office in Denver versus yours in Manhattan), they can still be considered industry competitors who can give you insight on smart strategies, or they might be hitting the top spots for the long-tail keywords you want to target. Fanpage Karma.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136