Remove Blog Remove Communities Remove Microsite Remove Public Relations
article thumbnail

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. For example, we just launched Genoo into public release.

article thumbnail

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. For example, we just launched Genoo into public release.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media success demands talent above technology

Biznology

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. You do that work” and then “Our SMNR is just a platform and structure.

article thumbnail

Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

This blog introduced the concept of web presence optimization (WPO) back in 2010. The concept of being everywhere online gave this blog its logical (though hard to spell) name. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

article thumbnail

Marketing Counterpoint: Why PR Does Help Sales

Hubspot

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” While I understand Christine's viewpoint, what I am disagreeing with is the blog post headline "Why PR Doesn't Drive Sales" because I believe PR does, in fact, drive a lot of sales, revenue, brand-building, influence, and visibility.

PR 28
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family.

article thumbnail

How 6 Companies Use Content For Other Departments Besides Marketing

Contently

Vox covers politics, culture, science, and technology—as you might expect—but it also has a blog dedicated to product news. ” While Best Made doesn’t have a typical blog, it’s HR site demonstrates the way companies can use well-designed content to boost recruiting and brand perception. Public relations.