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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100
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The 22 Best Virtual Event Platforms

Webbiquity

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. This is the most recommended route to take for your brand’s blog.

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How to Increase Senior Living Lead Generation With Marketing Automation

SmartBug Media

Rather than a one-size-fits-all approach, you can tailor the messages your prospects receive from you based on things like their community of interest , level of care, and stage in the buying journey—helping you accelerate sales-ready leads and nurture those who need more time. Scale Your Marketing. But it can be time-consuming, too.

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PathFactory Wins Three 2023 ‘Best Of Awards from TrustRadius

PathFactory

out of 10 based on more than 200 ratings and reviews, PathFactory has also been recognized by the TrustRadius community as a leader in the Content Marketing software category, as well as the Content Experience software category in 2022. Reviewers also highlighted a great relationship with the PathFactory team, giving the software a 9.2/10

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5 Examples of Creative Healthcare Content Marketing

Contently

This is a great example of building a microsite around a cause. Its Sharing blog offers patients an extensive amount of information that touches on topics from medical research to treatment plans and diagnoses. An online community like Mayo Clinic’s website is the perfect place to forge those connections.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.