Chris Koch

JUNE 26, 2009

You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog. Conversations.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

MAY 21, 2010

See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information. But that is how we’re introduced to each other on Facebook and LinkedIn. The key is the interaction—not the information. What do you think?

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

FEBRUARY 24, 2010

I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). As we put together the questions, we struggled with the issue of social media strategy. Tweet This Post.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

JANUARY 8, 2010

By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. Idea- and education-based content is the fuel for building community. The rest is promotion. What do you think?

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

OCTOBER 30, 2009

However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Another surprise was that the big shots use all of the different social media tools pretty evenly. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100