Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Now you’ve got “social media 2.0,” which tends to be more community-oriented. I love LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

OCTOBER 23, 2018

You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. The next step in the Newconomy is the community. Like this post?

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. As long-time readers of this blog know, I generally like the idea of content marketing.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. As long-time readers of this blog know, I generally like the idea of content marketing.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. You have to keep up your blog. That fosters community. I don’t think it’s probably a net positive as a people or as a society, but I’ve thought a lot about, “gee, is a book too much sandwich to ask people to eat?”

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

Buzz Marketing for Technology

JUNE 27, 2008

The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > September 27, 2006. -->.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62