Blog Buying Cycle Forrester Marketing Leads 
Madison Logic
OCTOBER 18, 2023
Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.
Televerde
DECEMBER 27, 2017
Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant market share, with 49% holding the market-leading position. [1].
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Valasys
APRIL 15, 2020
B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Personalizing Your Lead Nurturing Campaigns.
Madison Logic
OCTOBER 4, 2023
In the fifth and final article in our “Using Digital Channels with Precision” blog series, we’ll discuss why CTV is such an important emerging channel and how to best leverage it in your data-driven, multi-channel ABM approach. But what if you could secure your spot on a buyer’s shortlist before they enter the buying cycle?
ClickZ
JANUARY 22, 2020
Artificial intelligence (AI) and machine learning (ML) are also playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider.
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. In other words, it is time to walk the talk!
Industrial Marketing Today
AUGUST 3, 2010
You can read his entire blog post here. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. .&# Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site.
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