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The Lead Generation Strategy Guide

Zoominfo

Let’s start with the basics—defining what exactly the elusive “lead” actually is. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. What is Lead Generation? What is a Lead?

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The Lead Generation Strategy Guide

Zoominfo

Let’s start with the basics—defining what exactly the elusive “lead” actually is. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. What Is Lead Generation? What is a Lead?

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Click here to learn more or just get started. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Want to grow your organic traffic by 20-100%? So what do marketers do? We work harder.

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

Subscribe to your blog or newsletter. Figuring out who your leads are is a 2-step process. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. Are you struggling to generate leads for your eCommerce business? After all, today’s leads are tomorrow’s customers.

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The Ultimate List of Marketing Podcasts

Zoominfo

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. 5. Copyblogger FM. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Listen here. Listen here.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Blog posts and podcasts are great starting points for exploring a particular topic. Business Blogging by HubSpot Academy. Business blogging is more than just writing and publishing content in the hopes you'll attract customers. However, learning new skills can be both time-consuming and challenging. Marketing Courses.

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5 Strategies for Optimizing Your Customer Journey

FunnelEnvy

Create Customer Personas. Most successful B2B business owners target key client types by developing customer personas. Start by thinking about what drives your customers and how your products and services can help them meet their goals. Develop Customer Journey Maps. What drives them to purchase? Image via Bigstock.