SpotMe Blog

JUNE 30, 2023

For example, if you are a pharmaceutical company and research shows your HCP audience wants to fill their personal education and knowledge gaps, focus your event on educational medical content and studies from experts and KOLs. This means: Segmenting your audience into groups with similar attributes and interests.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SalesIntel

AUGUST 11, 2023

Craft Compelling and Educational Content Content is still king. But it’s not just about creating content for the sake of it; it’s about crafting narratives that educate, resonate, and captivate your target audience. Incorporating dynamic lead nurturing requires more than generic email blasts or sporadic follow-ups.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Adobe Experience Cloud Blog

APRIL 5, 2016

The result is moving beyond the traditional batch and blast approach to understanding when you have the attention of your target audience and knowing exactly what they are interested in. Author: Mike Burton The cult classic movie, Glengarry Glen Ross paints a harsh reality of the world of sales. Achieving AIDA to ABC. I nterest. D ecision.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

SnapApp

MAY 16, 2018

You have 6 separate emails coming up that you need to send out to different segments of your database within the next 3 days. Using proper segmentation in your lists is key, but also using a static list could be your fail-safe if your communication limits are set at a high amount per week. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

You have 6 separate emails coming up that you need to send out to different segments of your database within the next 3 days. Using proper segmentation in your lists is key, but also using a static list could be your fail-safe if your communication limits are set at a high amount per week. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

APRIL 20, 2021

Consistent content means you always: Create content for the same audience or segments. Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this month?

Blast Campaigns 340

Blast Campaigns Content Marketing Planning B2B Thought Leadership 340

Hubspot

AUGUST 17, 2012

Conduct some email frequency testing to establish the appropriate frequency for your database, keeping in mind different list segments may have higher or lower thresholds than others. Try to find the content that would be most irrelevant for each segment of your list , and bombard their inboxes with that. Or whatever.

Lead Ranking 28

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 28

Martech Advisor

MARCH 5, 2020

When integrated with your CRM, your MAP provides greater insights into your audience which can be used to define relevant segments and deliver content to the right prospect at the right time in their buyer’s journey. Below are the 3 key steps for planning the automation of your marketing funnel: Step 1.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Hubspot

JULY 19, 2019

There's a number of interesting reporting options out there. -- without a doubt, it’s our CRM. Why Advertisers Should Leverage Their CRM. I'm not just blasting an ad out to any random group. Instead, I'm taking a look at our CRM data, and using it to create very specific segments of leads that will go into my audiences.

Hubspot 72

Hubspot CRM Budget Programs Lead Scoring 72

Referral Rock

DECEMBER 5, 2019

Use emails to blast out your newest blog entries. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing. Especially for small businesses. Yet they become overwhelmed with the amount of marketing automation tools available.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Engagio

AUGUST 6, 2019

While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.”. The challenge, however, was implementation. Demand Gen vs. ABM.

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

EveryoneSocial

OCTOBER 26, 2021

For example, if you share a company blog post to LinkedIn and someone clicks, that can be attributed to your analytics and CRM with UTM tracking. In these examples, the content can educate or entertain your audience and influence them to take action at a later time. The term seemingly first hit the world in 2012 when Alexis C.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Single Grain

MAY 30, 2023

Specializing in SEO , PPC, CRO and content marketing, as well as SaaS, E-commerce and education, they easily drew the attention of such clients as Amazon, Uber, Lyft, Airbnb and Nasdaq. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Hinge Marketing

MARCH 21, 2019

For years they were the foundation for professional services growth. Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Our research validates the trend. One of these methods is online search.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

Hinge Marketing

NOVEMBER 15, 2016

Segmentation. The key to getting the right message to the right person is segmentation. You want to segment your list as much as possible and tailor the journey from there. Depending on the platform, segmentation can be highly dynamic, adjusting (adding or subtracting people) for a series of data or conditions.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Hinge Marketing

MARCH 16, 2016

Segmentation. The key to getting the right message to the right person is segmentation. You want to segment your list as much as possible and tailor the journey from there. Depending on the platform, segmentation can be highly dynamic, adjusting (adding or subtracting people) for a series of data or conditions.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Lack of targeted messaging: A content marketing strategy helps in crafting targeted messages that resonate with specific audience segments.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hinge Marketing

APRIL 17, 2019

Lastly, while marketing automation software is often compared to customer relationship management (CRM) software because of their overlapping functionality, the core function of CRM is to capture, track and analyze leads, prospects, and clients for sales departments. That’s the what. Let’s explore the why.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

SnapApp

JANUARY 11, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . This is the death of one-size-fits-all email blasts. Customers need to be engaged, educated, and nurtured to a level of trust needed to make B2B purchase decisions. Today, there is an average of 5.4

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Hubspot

NOVEMBER 22, 2012

Happy Thanksgiving, everyone! While stuffing our faces with cranberries and mashed potatoes, we're going to ruminate on a lot of things we're thankful for -- friends, family, our jobs -- and some of the things that make our jobs way easier. And the easier we make our jobs, the more time we can spend with friends and family. See how that works? ;-).

Planning 28

Planning Tools Work Management Tips 28

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value.

Social Media 126

Social Media Media Paid Content Conference 126