SnapApp

DECEMBER 20, 2018

Interactive content also helps evenly distribute content across the buyer’s journey. And it is – almost every B2B marketer does some sort of lead nurturing work , even if it’s just a simple email blast sent out once a week. 66 percent of marketers are already using video in their lead nurturing campaigns. Do More Video.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Hubspot

JANUARY 7, 2016

Let’s start with some scary stats. Now let’s look at some exciting stats: Leads who are effectively nurtured produce a 20% increase in sales opportunities. Relevant emails drive 18 times more revenue than broadcast emails. Relevant emails drive 18 times more revenue than broadcast emails. I could go on.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Directive Agency

JULY 7, 2017

As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. They want strategies, trends, and stats to help them better manage their company.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Adobe Experience Cloud Blog

MARCH 20, 2017

It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Sprout Social

SEPTEMBER 2, 2021

Either way, retailers need to create a social customer journey that encompasses all of the actions above versus only acquisition or attention. Social media for retail: How to create a compelling customer journey. And yes, recent stats point to just how important Instagram is for retailers today in terms of social selling.

Social Media 98

Social Media Media Cross-Selling Paid Search Agency 98

Albacross

JUNE 20, 2018

There are tons of B2B lead generation software out there, and while some might cover the entire lead gen journey, others might be more tailored to a specific part of the process. On top of that, you can also use this data to gauge which stage of the Buyer’s Journey your visitor is currently in. Struggling to word those emails?

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

Optinmonster

JANUARY 15, 2020

There are hundreds of mind-blowing mobile marketing stats to sift through but here are the five we found most to be the most relevant to eCommerce merchants: In 2019, the average smartphone user spent around 3 hours and 10 minutes on their smartphone every single day in the U.S. Create Responsive Email Newsletters for Mobile.

Mobile Marketing 66

Mobile Marketing Planning Tips Paid Search Agency 66

Single Grain

MAY 12, 2020

Video Emails. Essentially, all you have to do is document your journey to success through your vlog, showing your followers what you do and how you do it. A product review is among the most helpful types of video content, especially for consumers who are in the consideration phase of the customer journey. 13) Video Emails.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

SnapApp

FEBRUARY 18, 2016

Is there one marketing email you just can’t wait to open? For me, it’s any email from the e-commerce site Huckberry. Every time I see a Huckberry email, I feel like it’s storytime, not spam-time. Email marketing — when done well — rings true to the audience. Resonance Matters.

Email Marketing 59

Email Marketing Planning Work Management Marketing Management 59

SnapApp

FEBRUARY 17, 2016

Is there one marketing email you just can’t wait to open? . For me, it’s any email from the e-commerce site Huckberry. Every time I see a Huckberry email, I feel like it’s storytime, not spam-time. . Email marketing — when done well — rings true to the audience. Resonance Matters. What’s Going Wrong? .

Email Marketing 48

Email Marketing Planning Work Management Marketing Management 48

Huptech Web

JULY 7, 2022

The crazy stats for eCommerce website development With more than 20 million e-commerce websites in 2021 and 2.14 Don’t overwhelm users by blasting designs to their eyes. Simplify purchase journeys and personalize customers at each step of the buying cycle. You can say it’s one of the best email marketing strategies.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Content Standard

OCTOBER 15, 2018

It’s a need so obvious you’d think it didn’t need articulating (though clearly it needs articulating; see the stats above). Content strategy, at its most basic, consists of personas, stages of the buyer’s journey, and a plan for how content meets the needs of each persona at each stage.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. That’s right, email marketing isn’t just about you, or your company. Use Cases for Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Email should be mobile-friendly. At least 20% of your email list will be accessing their email on their smartphones. And don’t just create an email template that works and forget about it. Email clients are constantly updating and rendering of your email on mobile could change from time to time.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Single Grain

JULY 19, 2019

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

PathFactory

SEPTEMBER 19, 2018

By 2020, an estimated 300 billion emails will be sent and received worldwide every single day. Stats like these leave a marketer’s head spinning. This can leave lots of question marks when it comes to email marketing strategies. One thing is for certain: Email will never die. Our email strategy has shifted.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Mailmunch

MARCH 22, 2021

Email is hands down the best way to nurture leads and convert them into sales. In this article, I will show you how to nurture and convert leads with email automation. What Is Email Lead Nurturing? Unlike high-maintenance manual email broadcasts, automated lead nurturing is a low-maintenance exercise. Here’s the thing.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54

Single Grain

DECEMBER 6, 2019

Email personalization. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign generated a 65% click-through rate and a 33.6% Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145