Hubspot

MARCH 12, 2014

As a matter of fact, Forrester Research says companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost -- that means you can achieve big wins by preventing good leads from going dark. This begs the question: Is there a way for sales to cut down on missed opportunities without zapping productivity?

Lead Ranking 28

Lead Ranking Lead Scoring Lead Nurturing Blast Campaigns 28

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JUNE 5, 2013

Uber and Airbnb both get blasted as being “illegal,” but the real reason people hate on them is because both companies are disrupting decrepit business models -- taxis in the case of Uber, and hotels in the case of Airbnb. 4) Long Read: Business Lessons from Airbnb and Uber.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Sharpspring

JULY 7, 2017

Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. According to Forrester, 82% of businesses use email to deliver their marketing messages , making it the most popular option in marketers’ toolboxes. We’re living in a new email world.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

EveryoneSocial

OCTOBER 26, 2021

Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. However, you don’t want an army of employees always blasting company links or company blog post links. Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Forrester ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

JULY 21, 2014

Unfortunately, there are enough marketers still relying on email blasts to these lists, so they give us respectable email marketers a bad rap. billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. And the internet is on its way out, too. News flash: Email is not dying.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28