Sales Scoop: Tips for Personalization Within Buying Committees, A Key Outreach Strategy in the 1:Few
DemandBase
JULY 16, 2020
The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight.
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