SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. Unfortunately, no.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. Lead nurturing is the process through which marketers build relationships with newly acquired leads throughout the consumer journey.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Something like a gift card, small cash reward, or donation has been known to increase response rates by up to 50%.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Vision6

SEPTEMBER 28, 2020

Unfortunately, spammers have long-before tainted the reputation of email marketing, demonstrating to many people the dangers of being way too trusting. They also tend to receive 4-10 times the response rate compared to your one-off email blasts. And ultimately their final decision will all come down to trust.

Lead Nurturing 98

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 98

Markempa

JUNE 4, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. After all, who doesn’t want larger deals, better close rates, and more loyal customers? ABM is for both Marketing and Sales: it’s led by Marketing in close collaboration with Sales. Everyone is talking about it.

Account Based Marketing 91

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 91

Referral Rock

OCTOBER 31, 2019

Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. His advice has been featured in hundreds of publications, including Marketo, Chief Marketer, CNBC, U.S. Lindemann also says they send out emails in batches of 100 instead of a mass email blast to avoid suspicious spikes in reviews.

Lead Ranking 72

Lead Ranking Lead Scoring Ideal Customer Profiles Leads 72

Markempa

MAY 7, 2020

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing. On the other end are companies selling into the SMB market.

Account Based Marketing 52

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 52

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

PureB2B

APRIL 4, 2019

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 62

Lead Nurturing Lead Scoring Lead Ranking Blast Campaigns 62

PureB2B

APRIL 4, 2019

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Blast Campaigns 48

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email isn’t dead.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101