The Point

OCTOBER 7, 2010

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. A survey invitation generates much higher response rates compared to say, a free trial offer.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

The Point

JANUARY 13, 2015

Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. Opens, clicks and leads can be thought of as measures of volume – the amount of response that a campaign generated. So even measuring response rate doesn’t tell the whole story. MQLs/Cost Per MQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

OCTOBER 22, 2019

Until those fixes become available, however, no matter what interim solution email marketers employ to mitigate the effect of bots, the best advice may be to simply de-emphasize or even ignore clicks as a performance metric and campaign trigger, and focus on more downstream measures such as lead rate (response rate) and even ROI.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

The Point

JANUARY 27, 2016

This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

NOVEMBER 25, 2013

This is not to say that instituting a few common sense best practices designed to minimize spam score and maximize deliverability is a bad idea. Response rates and even ROI are the metrics that should guide your email strategy, not spam rates. Testing emails thoroughly prior to launch is just one.)

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

The Point

JUNE 11, 2010

Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. 10 Best Practices for Lead Generation & Pipeline Acceleration. Download your copy of the white paper here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

MAY 14, 2012

“When we implemented (marketing automation) the first time, we jumped in without planning and found that it was not the best way to drive leads to sales.” Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100