Lattice

MAY 2, 2016

One of the best parts about attending conferences is the sheer number of smart people that congregate in one place. And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. Putting processes around your technology investments is the next step.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

MAY 4, 2016

It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Marketers need to understand all these nuances to make the best possible use of intent data.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

APRIL 22, 2016

Rather than talking about why companies should consider ABM, folks on the show floor and on stage were talking about how to implement ABM, what best practices are, and how you should consider measuring. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. This pattern can then be used to identify the best revenue opportunities within your prospect and customer base. Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

OCTOBER 23, 2015

While predictive on its own provides value, it becomes “super-charged” when you combine it with other layers of data, process, and technology within your marketing organization. The fact is the best marketers in the world are building predictive marketing organizations.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. Unfortunately, building a single model is not the best way to get started. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100