B2B Memes

JUNE 18, 2012

Is summarizing and linking to another person’s article an honorable act or a form of theft? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue. The act of finding great content and linking to it, he says, is a fine idea. Perhaps not so clear is how to add value.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. Instead, you simply click on the link and start reading. That is a powerful difference.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

NOVEMBER 4, 2011

.” In theory, attribution is easier and more useful online because you can link readers to the source. In practice, though, the trade press doesn’t link nearly enough. As Buttry argues, Linking is an essential part of attribution in online journalism. But there’s not a single link in the story.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

AUGUST 12, 2011

A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 30, 2011

Scheduling a time to write is a good idea that rarely works in practice. The best comment I had this month essentially accused me —in a nice way—of idiocy. Share the links! However, all but one of us aren’t Seth Godin, and it usually takes many more sentences to make our points convincingly. Set strict rules for your writing.

Blogger 100

Blogger Rules Twitter Work Management 100