ViewPoint

MARCH 22, 2018

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. The best product, at the best price, does not always win the order.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

ViewPoint

JULY 11, 2011

There is something of an irony at work here in that the MA offerings focus on generating inbound leads, and it’s a requirement that MA vendors need to supplant their own functionality with huge investments in outbound lead generation, lead qualification and lead nurturing if they want to achieve enterprise-level, complex sale success.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

AUGUST 30, 2011

To define the current process, identify gaps, and create a new lead management process that fills those gaps. This process should cover areas such as data management, lead qualification, lead routing, lead nurturing, and metrics. This post originally appeared on the PointClear blog. Obtain Executive Buy-in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. The definitive overview of lead generation strategies and tactics. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Heinz Marketing

APRIL 22, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. “ The unsung hero – lead nurturing. We are featuring some of the best and brightest minds in B2B sales and marketing today is absolutely no different.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

ViewPoint

AUGUST 2, 2017

This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. The five main factors in lead close rate are: Market definition. Lead definition. Process for following up on leads. Lead nurturing.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Biznology

SEPTEMBER 24, 2014

Its’ no wonder—he’s the author of the single best book on B2B marketing, The Marketing Manager’s Handbook , now apparently out of print. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing.

PointClear 80

PointClear B2B Marketing B to B B2B 80

ViewPoint

FEBRUARY 2, 2012

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Following are the processes or lever types that make up best-practice marketing analytics reviews.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40