LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua.

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LeadSloth

OCTOBER 28, 2010

Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals.

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Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

OCTOBER 20, 2010

The big news of this event is the launch of Eloqua 10. The bigger story at the event was the introduction of Revenue Performance Management. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Revenue Performance Management (RPM).

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LeadSloth

OCTOBER 4, 2009

About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. This ensures that you get lots of real-life advice.

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LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Everyone agreed that plain formatting worked the best for these "sales" emails. In one case, the best performing email was actually just one line. Tags: events lead nurturing marketing automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. In this post I’m giving a short impression of the Marketo Summit.

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LeadSloth

FEBRUARY 17, 2010

In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media.

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Marketing Automation Services Social Media Marketing Automation Social Marketing 100