What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
It’s also an integral part of effective project management, Agile or not. Doing” on a small scale allows us to test MVPs as potential solutions and discover which experiment performs best “in the wild.” Now is the time to collate data, analyze results, measure effectiveness, and decide if the experiment supports the hypothesis or not.
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