Cintell

APRIL 30, 2019

Persona development and monitoring is an accelerating digital practice becoming widely recognized and valuable to better understand the various customer segments in your marketplace. There is heavy usage of data, heavy use of analytics and an element of best practice sees prescriptive analytics as the wave of the future.”

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

DECEMBER 20, 2018

These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 8, 2016

Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone. The framework has four stages.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

DECEMBER 28, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

DECEMBER 20, 2019

This split personality disorder dictates that B2B buyers are interested in some form of personal gain (being seen as a hero for finding the solution and experiencing a degree of actualization or receiving praise for a job well done) while helping the organization find the best way to solve a problem. But they don’t stop there.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. SiriusDecisions). Engages buyer earlier and more effectively.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100