Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Here are our Trailblazers’ tips on making the most out of click data: Harral: “Monitor your data consistently to make the most of your click metrics.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Scoop.it

NOVEMBER 3, 2022

Here are some Holiday email marketing tips that will let you stay ahead of the curve. Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

APRIL 4, 2024

Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Convert

MARCH 21, 2023

PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Here’s how: 1. And that’s a problem.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. GreaterGood’s ability to shift focus as customer behavior, commerce trends, and technology have changed over the past two decades has contributed to their longevity. Personalization accuracy.

Multi-Touch Attribution 100

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 100

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. By running an A/B test, you’re able to figure out which content resonates with your target audience. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. By running an A/B test, you’re able to figure out which content resonates with your target audience. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52