Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

NOVEMBER 8, 2012

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Forms are a barrier to attention. As competition for attention increases, companies will drop or shorten forms, making it more difficult to capture leads. But don’t expect that cost advantage to last. Shorter Forms.

Inbound Marketing 100

Inbound Marketing Cost Barriers Sample 100

Digital B2B Marketing

JANUARY 12, 2012

However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Is cost per lead a key metric? The wrong metrics lead to the wrong marketing investments. Is revenue key?

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

OCTOBER 24, 2011

.” Heretics have positions that are beyond the leading edge and the wisdom of their position or view is only seen over time. What are the barriers to establishing thought leadership today? For individuals or companies, being labeled a heretic is about as far from self-serving as you can be.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

Digital B2B Marketing

JUNE 20, 2013

In the conference example above, the QR code was a barrier, not an improvement. A lead gen form. In marketing, QR codes should be an alternative to typing a URL, they should never be the only option. And I never did get around to looking up that company. Don’t Say Where It Will Go. Even a FB page! Tell me where I’m going.

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100