6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 21pp deal win rate.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Madison Logic

AUGUST 7, 2024

McKinsey research finds that marketing and sales reported adoption of GenAI has more than doubled in 2024, and GenAI chat bot company Botco reported that 73% of marketing departments they surveyed use GenAI in some capacity. Still, 58% of leaders say that their sales cycles are even longer in 2024.

Paid Content 52

Paid Content B2B Marketing Planning Work Management 52

SalesIntel

OCTOBER 17, 2024

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. What sets us apart is not just our commitment to excellence but our unique approach to sales enablement and training.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

Porch Group Media

JUNE 29, 2021

retailer Target enjoyed its best ever quarter in Q2 2020, with a sales increase of 24.3% and digital sales soaring 195%. Through that period, more than three-quarters of their online sales were fulfilled by their stores. Omnichannel campaigns that involved SMS at some point in the process were 47.7% Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Porch Group Media

AUGUST 3, 2021

Message personalization is the number one tactic used by email marketers to improve performance. Source: Forrester). 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing. Alchemer and Forrester Consulting , 2021). Social listening is the number one tactic used by marketers.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

chiefmartech

APRIL 7, 2017

Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Access to total enterprise data, including customer data, sales data, and research, has widened the scope of the marketer’s reach.

Enterprise Management 62

Enterprise Management Advertising Agencies Paid Search Agency Multi-Channel 62

Engagio

OCTOBER 23, 2019

We have more marketing to sales technology to connect with customers today, but they’re tuning us out. Because marketers and sellers are using technology in a way that is creating barriers to customer connection. We need to go beyond rational-logic based sales and marketing to understand how our customers feel. It doesn’t sell.

Ad Building 67

Ad Building Paid Search Agency Account Based Marketing Intent 67

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. The Number One Tactic for 2020. Let’s dive in!

SEO 100

SEO SERP Work Management Lead Ranking 100

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Personalization encompasses much more.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Apollo

AUGUST 7, 2019

We’ve been working hard to make our platform more accessible than ever because of this universal truth: it’s hard to build an outbound sales strategy from scratch. We understand the hard work businesses put in to go to market and are excited to be a part of that process for so many. . Intelligence . Workflows .

Work Management 10

Work Management Marketing Management Paid Search Agency Service 10

Hubspot

FEBRUARY 28, 2012

Instead of worrying about all the things that could go wrong with social media out of Marketing's complete control, set up a process that helps mitigate any potential problems and allows customers to reap the benefits of interacting with your service and support teams on social media.

Social Media 28

Social Media Service Media Paid Search Agency 28

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The ROI Guy

OCTOBER 24, 2014

This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer. As one of the tweets from the conference indicated: “Today brand, product, service and price are table stakes.”

Forrester 40

Forrester Buyer Personas Marketing Proposals Differentiation 40

Convert

FEBRUARY 24, 2021

Data analysis is a process of examining, cleaning, transforming, and organizing data with the end goal of extracting valuable information and using it to inform decisions and act. In a typical organization, data scientists, executives, and managers are usually the only ones using data analysis to derive insights.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

chiefmartech

MARCH 14, 2017

If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. You can get an early start on the day by joining us for a sponsored breakfast and presentation on modern project management from Workfront.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47