Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Previously, it might have been more reactive, it was more support and service. Their barrier to leave is very low. He put something up on LinkedIn talking about customer success, then and now. Jocelyn: Absolutely.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Anything Goes Marketing

SEPTEMBER 4, 2006

Don't place barriers in the way of allowing people to add comments. I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. Have look at what blog awards are out there by going to Google and searching for them. This may make it easier.

Traffic 100

Traffic RSS Blogger Eloqua 100

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Customer Experience Matrix

MARCH 16, 2011

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. eTrigue officially announced its new DemandCenter marketing automation system on Tuesday, replacing an earlier product dating back more than five years.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Envy

DECEMBER 31, 2019

Sales and marketing teams are in constant disagreement over how to score leads. Sales are typically dissatisfied with the quality or quantity of leads, so the barrier keeps being pushed higher and lead scoring becomes ever more complex. How leads are scored. The role of technology.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62