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How marketing ops can learn to speak C-suite

Martech

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. Source: Forrester , 2021). First-party Intent data.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

There are some easy to use (and free) tools available to gain some insight on budgets, keywords, ads and landing pages to help inform their own future campaigns. As I mentioned above, the competitive insight tools can't be underestimated. A few of these include spyfu.com , semrush.com, ispionage.com.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

There are some easy to use (and free) tools available to gain some insight on budgets, keywords, ads and landing pages to help inform their own future campaigns. As I mentioned above, the competitive insight tools can't be underestimated. A few of these include spyfu.com , semrush.com, ispionage.com.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

There are some easy to use (and free) tools available to gain some insight on budgets, keywords, ads and landing pages to help inform their own future campaigns. As I mentioned above, the competitive insight tools can't be underestimated. A few of these include spyfu.com , semrush.com, ispionage.com.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

There are some easy to use (and free) tools available to gain some insight on budgets, keywords, ads and landing pages to help inform their own future campaigns. As I mentioned above, the competitive insight tools can't be underestimated. A few of these include spyfu.com , semrush.com, ispionage.com.

PPC 40
article thumbnail

Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

There are some easy to use (and free) tools available to gain some insight on budgets, keywords, ads and landing pages to help inform their own future campaigns. As I mentioned above, the competitive insight tools can't be underestimated. A few of these include spyfu.com , semrush.com, ispionage.com.

PPC 40